What is Logo?   A logo identifies a business or Company in its simplest form of a symbol or icon.
What is Identity?  The visual aspects that form part of the overall brand.
What is Branding?  The perceived emotional corporate image as a whole.

Logo design, identity design and branding all have different roles, but together, form a perceived image for a business or product.  what a logo means is more important than what it looks like.  Logo’s derive their meaning from the quality of the thing it symbolises, which in turn, allows the brand as a whole, to be recognisable.

What makes a good logo?

1. Simple
2. Memorable
3. Timeless
4. Versatile
5. Appropriate

What makes the Identity of a Company?

1. A Logo
2. Stationary
3. Signage
4. Marketing materials
5. Products & Packaging
6. Messages & Actions